Product

Carbon Efficient Certification

Where Innovation Meets Impact

Our Carbon Efficient certification provides independent verification that your product is reducing its carbon intensity over time, demonstrating how effectively carbon is used to deliver functionality and value. This certification recognises real, measurable progress, even as products grow in scale, evolve through innovation, or expand to new markets.

It is ideally suited to product manufacturers balancing commercial growth with climate action, and provides stakeholders with confidence that environmental improvements are being achieved systematically and credibly.

Ideal for:

  • Products in growth markets where absolute emissions may increase
  • Manufacturers prioritising product efficiency over absolute volume reduction
  • Product teams beginning structured lifecycle carbon reduction efforts
  • Low-carbon products whose adoption results in greater overall demand

Key Requirements​

  • Carbon Efficiency Plan: Defined baseline year, product-specific intensity metrics, and measurable reduction targets
  • Science-Aligned Targets: Intensity reduction targets aligned with UN Stocktake (43% by 2030, 60% by 2035, 90% by 2050)
  • Lifecycle Carbon Intensity: Demonstrated improvements in carbon intensity per functional unit across the product lifecycle
  • Transparent Reporting: Disclosure of both absolute emissions and intensity metrics using standardised templates
  • Annual Improvement: Evidence of continuous progress in reducing carbon intensity across materials, production, and supply chain

Benefits for Your Organisation

  • Recognition of Measurable Progress: Verified improvement in carbon performance even during product growth
  • Practical Pathway: Realistic certification that supports innovation and dynamic product development
  • Credible Communication: Differentiates from vague or unverified sustainability claims
  • Platform for Advancement: Provides a foundation to progress toward Carbon Neutral or Avoided Emissions certification
  • Market Leadership: Positions your product as a verified low-carbon choice with strategic differentiation

Validity and Recertification

  • Carbon Efficient certification for products is valid for two years, with a requirement for verified annual improvements in carbon intensity and updates to the Carbon Efficiency plan.

Certification Pathways